Resource Hub VAI Launches New Magazine Welcome to the online version of the inaugural issue of POWER UP! The association for vertical flight took on a new identity in February 2024: Vertical Aviation International (VAI). The Board of Directors, taking direction from the membership, rebranded the association, formerly Helicopter Association International, to embrace an expanding and diversifying industry. Another step in that rebranding was choosing a new name and look for the association’s quarterly publication. ROTOR magazine printed its last issue in June 2024, after 36 years. You can see here a selection of ROTOR covers showing the continuing evolution of our industry (as well as graphic design trends). 1988 POWER UP is now VAI’s quarterly magazine, beginning with this, the September 2024 issue. We hope you like our bold new look, which aligns with the parent VAI brand. We adapted our magazine’s name from the VAI tagline, “Powering Up.” The VAI staff and magazine contributors share that aspiration: to fuel growth and innovation within our industry by empowering the people who come to work each day to make vertical flight happen. Just as ROTOR did, POWER UP will cover the breadth of our industry: the issues, technologies, companies, and people. 1990 If you already received ROTOR, your subscription will automatically transfer to POWER UP. If you weren’t a subscriber, why not email Info@verticalavi.org and get your own FREE subscription to POWER UP? 2010 Please send comments about our fresh look or feedback on our coverage of vertical flight to News@verticalavi.org. We look forward to covering this exciting time in vertical aviation and hope you will continue to POWER UP! 2018
