Resource Hub Industry businesses seeking to increase their visibility, get the attention of their elected officials, or receive guidance on communicating after an adverse event have a new opportunity at HAI HELI-EXPO 2022: Communications University, a brand-new, free event this year just for small businesses in the helicopter industry. Produced by HAI’s Communications and Advocacy teams and sponsored by ROTOR Media, Communications University comprises four 45-minute courses designed to introduce small businesses with limited resources to the basics of public relations, social media, crisis communications, and communicating with elected officials. “Small businesses are the backbone of our industry and make up the majority of HAI’s membership,” says Dan Sweet, HAI’s director of public relations and communications. “We wanted to make it easier for them to communicate their news, with the guidance and templates our new Comms U courses offer.” Communications University takes place from 8:00 am to 12:30 pm on Thursday, Mar. 10, in the HAI HELI-EXPO News Conference Room (D222) at the Kay Bailey Hutchison Convention Center Dallas. Attendance for each course is limited to 80. The courses offered are “Getting Your Word Out: How to Write and Distribute a Press Release”; “Social Media 101”; “Crisis Communications: What to Say (and Not Say) after the Accident”; and “Communicating Your Value to Elected Officials.” Several HAI staff members will present the classes. The first course of the day is open to all HAI HELI-EXPO attendees (advance registration is required). The remaining courses are open to HAI members only, with advance registration required. To register for Communications University, visit heliexpo.com/hai-heli-expo-communications-u.
