VAI Briefs: VAI Honored with TRENDY Award for Best Video VAI received a Bronze TRENDY Award in the “Best Video” category at the 45th Annual Salute to Association Excellence ceremony, hosted by Association Trends, Mar. 13 in Washington, D.C. HAI: 75 Years of Service chronicles the history of VAI, formerly known as Helicopter Association International (HAI), and its role as the leading voice for the vertical aviation industry. The TRENDY Awards recognize the most creative and effective marketing and communications campaigns produced by professional and trade associations across the United States. This year’s competition featured more than 200 entries submitted by over 80 associations, each competing for top honors across 25 categories. VAI’s winning entry was produced as part of the association’s 75th anniversary celebration in 2023. The video premiered at the association’s 2024 annual meeting and coincided with VAI’s rebrand. According to the judges, the video stood out for its dynamic storytelling, crisp visuals, and clear articulation of VAI’s commitment to safety, innovation, and advocacy. “We set out to capture the spirit of vertical aviation and the people who make it possible,” says Bailey Wood, VAI’s director of strategic communications. “This award affirms that our message is resonating. That confirmation matters deeply as we work to elevate and expand the industry’s voice.”
